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      <image:title>Now Presenting - May 7, 2021 - Boston Design Week: The Future of Social Media</image:title>
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    <loc>http://www.nickylibs.com/nowpresenting/2021/4/28/april-10-2021-creative-economy-workshop-social-media-for-artists-and-designers</loc>
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      <image:title>Now Presenting - April 10, 2021 - Creative Economy Workshop</image:title>
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    <lastmod>2018-04-09</lastmod>
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      <image:title>Now Presenting - April 7, 2018 - Franklin Arts Advocacy Day</image:title>
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    <loc>http://www.nickylibs.com/nowpresenting/2017/11/18/the-social-media-dr-is-in-with-nicky-enriquez</loc>
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    <lastmod>2017-11-18</lastmod>
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      <image:title>Now Presenting - November 9, 2016 - The Social Media Dr. Is In! With Nicky Enriquez</image:title>
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    <loc>http://www.nickylibs.com/nowpresenting/2016/4/6/artsmatter</loc>
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    <lastmod>2017-11-18</lastmod>
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      <image:title>Now Presenting - April 5, 2016 - #ArtsMatter Twitter Panel with MassCreative</image:title>
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      <image:title>Now Presenting - April 3, 2016 - Female Excellence: The Empowerment of Being Heard</image:title>
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    <loc>http://www.nickylibs.com/info</loc>
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    <lastmod>2016-04-23</lastmod>
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    <loc>http://www.nickylibs.com/intro</loc>
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    <lastmod>2025-08-15</lastmod>
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      <image:title>Hello</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/f21b9a83-13ef-4fb9-87e8-431627958400/Nicky+Enriquez+%281%29.jpg</image:loc>
      <image:title>Hello - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>http://www.nickylibs.com/featured</loc>
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    <lastmod>2021-01-09</lastmod>
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      <image:title>As Seen In - GASSON GRAMS</image:title>
      <image:caption>The instagram account dedicated to Boston College Gasson Hall featured my photo on their feed.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1651523078328-MXGASICN32Z49URZRBIZ/C88642DD-1078-4FBC-AFED-875B1451EBC7.JPG</image:loc>
      <image:title>As Seen In - YELP OMAHA</image:title>
      <image:caption>Our sunset orange Aperol Spritzes were regrammed by Yelp Omaha</image:caption>
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      <image:title>As Seen In - SANTA MARINELLA TOURIST</image:title>
      <image:caption>The tourism account for the city of Santa Marinella, Italy reshared my photo of the ocean from Villa Carpenti.</image:caption>
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    <image:image>
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      <image:title>As Seen In - JONATHAN Y</image:title>
      <image:caption>Home decor retailer Jonathan Y featured my use of the Campagna pendant light in my eat-in kitchen.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1610163707531-Z5JNEV8OXCSKF9UODIGE/floors.jpg</image:loc>
      <image:title>As Seen In - I HAVE THIS THING WITH FLOORS</image:title>
      <image:caption>The selfeet-popular Instagram account with over 780k followers reshared my shoes on a beautifully tiled floor with their followers.</image:caption>
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      <image:title>As Seen In - CAPE COD VIEWS</image:title>
      <image:caption>The Instagram account boasting the best views of Cape Cod shared my sunset beach scene on their feed.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1610163301194-TAYOPX9YN30O6PML4QMR/oceanstate.jpg</image:loc>
      <image:title>As Seen In - THE OCEAN STATE</image:title>
      <image:caption>The crowdsourced and juried photos deemed “the best of the Ocean State” featured my photo of Mohegan Bluffs on Block Island.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1610163455777-GRD5MB8YXAO41L138ZX2/taiyaki.jpg</image:loc>
      <image:title>As Seen In - TAIYAKI NYC</image:title>
      <image:caption>The famous 1st Taiyaki Ice Cream, home of the soufflé pancake shared my snap of their unicorn corn on their Instagram feed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1563036121125-FUP1L7OZ87JJIES4Y14K/bostonigers.jpg</image:loc>
      <image:title>As Seen In - BOSTON IGERS</image:title>
      <image:caption>I am honored that the Boston Photography account @Boston_IGers shared my flowery photo taken in Back Bay, Boston.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1563035505010-DMRTISV3DH3M2RSTWVEI/blacbirddoughnuts.jpg</image:loc>
      <image:title>As Seen In - BLACKBIRD DOUGHNUTS &amp;amp; FOODGASM BOSTON</image:title>
      <image:caption>My sugary feature of a dozen of doughnuts from local eatery Blackbird Doughnuts was regrammed by the official shop’s Instagram and by Foodgasm Boston.</image:caption>
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    <image:image>
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      <image:title>As Seen In - HOTEL BAMBOU</image:title>
      <image:caption>Hôtel Bambou in Les Trois-Îlets, Martinique shared my colorful depiction of their seaside attraction.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1552439677177-EVPWD1WK3KXPKP3WKK2C/FC336E53-BECC-4CEE-B968-7A9F8E75E40C.JPG</image:loc>
      <image:title>As Seen In - NARCITY QUEBEC &amp;amp; HERE MAGAZINE</image:title>
      <image:caption>Travel and tourism companies @narcityquebec shared my photo of Banq Vieux Montreal on their Instagram account.</image:caption>
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    <image:image>
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      <image:title>As Seen In - ALLAN GARDENS</image:title>
      <image:caption>My escape to the botanical garden at Allan Gardens Park and Conservatory was reposted on their Instagram account and by Urban Toronto.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1539233918409-FST0Q383LVB12LV7WTOY/maca.JPG</image:loc>
      <image:title>As Seen In - MACA BOSTON</image:title>
      <image:caption>Popular macaron shop, Maca Boston regrammed my photo of their unicorn delight.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1539233840515-EWWX6KOVH5B79GTHETWC/nashville.jpg</image:loc>
      <image:title>As Seen In - CITY OF NASHVILLE</image:title>
      <image:caption>The City of Nashville, Tennessee shared my snap of the Nashville Public Library on their Instagram feed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1530563009799-EJRH3YLM4DDMOM9ZFU8A/draperjames.jpg</image:loc>
      <image:title>As Seen In - DRAPER JAMES</image:title>
      <image:caption>Actress Reese Witherspoon’s clothing line, Draper James, featured my snap of their Nashville store on their Instagram account.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1552921276681-474Y5OTDHGQE2XHO1EIH/nevadaart.jpg</image:loc>
      <image:title>As Seen In - NEVADA MUSEUM OF ART</image:title>
      <image:caption>The Nevada Museum of Art shared my “from where I stand” photo on their Instagram feed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1530562843691-88KQEC3KD1ERLUQQ82BY/dolewhip.jpg</image:loc>
      <image:title>As Seen In - FOODGASM BOSTON</image:title>
      <image:caption>Instagram account @foodgasmboston regrammed my photo of Citrus &amp; Salt’s Dole Whip.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1523296010101-Y53KJTWN4NCJSZ4H722E/pemplaytime.jpg</image:loc>
      <image:title>As Seen In - PEM PLAYTIME</image:title>
      <image:caption>Peabody Essex Museum's Playtime Campaign regrammed my post of Martin Creed's "Work No. 329" during #PemAfterDark.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1523295846615-U7OG9XHZTBJWSN9V5GRT/blackbirddoughnuts.jpg</image:loc>
      <image:title>As Seen In - BLACKBIRD DOUGHNUTS</image:title>
      <image:caption>This delectable Cherry Cobbler Doughnut was re-shared by Blackbird Doughnuts on their Instagram account.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1511020123017-DQM9B86UH5M8DN5MA8DF/Screen+Shot+2017-10-11+at+3.48.08+AM.png</image:loc>
      <image:title>As Seen In - KATE SPADE</image:title>
      <image:caption>American design house Kate Spade included my photo of their Becca flats in their online social gallery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1511019434135-O0AUD80ATX60NAYDUXHE/manchesterbythesea.jpg</image:loc>
      <image:title>As Seen In - YANKEE MAGAZINE #MYNEWENGLAND</image:title>
      <image:caption>Yankee Magazine shared my photo of Manchester by the Sea in their #mynewengland photo roundup.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1511019950500-4AWE9CA0II9RBD4ABW3C/dsw.JPG</image:loc>
      <image:title>As Seen In - DSW VANS</image:title>
      <image:caption>Designer Shoe Warehouse included my photo of Vans' Atwood Lo Tropical Sneaker in their online social feed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1511017239314-YMNIED91ACX0P9J54JHN/blooms.jpg</image:loc>
      <image:title>As Seen In - BOSTON CITY COUNCIL</image:title>
      <image:caption>Boston City Council featured my image of the Boston Public Garden tulips as the header image of their May 5, 2017 News Update.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1511017575068-PX6Z2XIYJ5D1F8GZURQQ/aiweiwei.jpg</image:loc>
      <image:title>As Seen In - MUSEUM OF FINE ARTS BOSTON</image:title>
      <image:caption>The MFA Boston featured my photo of artist Ai Wei Wei's piece, "Forever" on their Instagram account.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1465527139432-VKLVK4529M4LGOE86R28/poshmakr.jpg</image:loc>
      <image:title>As Seen In - POSHMARK #POSHSTYLE</image:title>
      <image:caption>#Poshstyle for Poshmark, a digital marketplace for buying and selling women's fashion. This image was shared on Poshmark's Facebook, Twitter, and Instagram accounts.</image:caption>
    </image:image>
    <image:image>
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      <image:title>As Seen In - WFPL LIBRARY LOVE</image:title>
      <image:caption>Sunlit stacks of books instagrammed via Watertown Free Public Library in Watertown, Massachusetts.</image:caption>
    </image:image>
    <image:image>
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      <image:title>As Seen In - WINE RIOT</image:title>
      <image:caption>A metallic tattoo and an empty (but cherished) wine glass posted on Wine Riot's Instagram account. The touring wine tasting event was hosted at Boston's Back Bay Castle.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1610164328344-1Q2CFCKJLAVP1SIKQW5Y/Screen+Shot+2021-01-08+at+10.47.53+PM.png</image:loc>
      <image:title>As Seen In - BOSTON GLOBE</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1610164338502-D6KVV5GHFWMX0NGPUZ2Z/Screen+Shot+2021-01-08+at+10.51.17+PM.png</image:loc>
      <image:title>As Seen In - THE IMPROPER BOSTONIAN</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1610164341767-E8G9G9CF5I4HCR3YS9FY/Screen+Shot+2021-01-08+at+10.47.04+PM.png</image:loc>
      <image:title>As Seen In - WBUR</image:title>
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      <image:title>Successes - massart.edu</image:title>
      <image:caption>Worked as the project lead to develop and relaunch massart.edu in spring 2017. After a two year process, we moved MassArt’s dated website from a proprietary content management system to Drupal. We added features and highlights that inspire engagement and discovery for our primary user, prospective undergraduate students. Result: Monthly traffic has doubled since the launch.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1610159908280-TDXL8D2XBILIYS1Z6C1Y/Screen+Shot+2021-01-08+at+9.38.11+PM.png</image:loc>
      <image:title>Successes - Social Media Growth &amp; Engagement</image:title>
      <image:caption>When I started at MassArt, there was no one managing or strategizing digital media content. Result: By creating social media campaigns, sourcing user generated content, and sharing stories that represent MassArt’s mission and values, I have increased our following: • LinkedIn by 66% • Twitter by 163% • Facebook by 174% • Instagram by 3771% (not a typo!) I also worked successfully acquired the blue verifications badges for Facebook and Twitter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1610160051777-51UNQ1XUXL84VP0SRGKS/Screen+Shot+2021-01-08+at+9.39.53+PM.png</image:loc>
      <image:title>Successes - System Workflows</image:title>
      <image:caption>To streamline our work and improve workflow processes, I have deployed and administered the following systems: • Thirdlight Chorus - a digital asset management system to house all of our creative assets. I used my MLS training to develop the taxonomy and metadata to facilitate the search functionality. • JIRA Ticketing System - in the previous iteration of massart.edu, there were over 100 content managers who were often unfamiliar with the system. The website pages were dissimilar and delineated an inconsistent voice. With the help of IT, we launched a ticketing system overseen by the Web Developer and myself. Now, website issues are addressed and resolved with branding and voice in prime consideration. • Monsido - this platform includes automated website accessibility testing and website maintenance solutions to improve website UX.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1610160749801-O5QH8AEH3C8FP9ZEG592/Screen+Shot+2021-01-08+at+9.52.07+PM.png</image:loc>
      <image:title>Successes - mbelibrary.org</image:title>
      <image:caption>During my first year at The Mary Baker Eddy Library, I oversaw the redesign and development of the site to better reflect the deep resources available in the Archive, and the installations, exhibitions, and programming available to the public.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1610161528699-TB5KSQCXCTC41HD3227X/shirley.jpg</image:loc>
      <image:title>Successes - Women of the World Wednesday</image:title>
      <image:caption>As part of the content strategy for the Library, I developed a series called “Women of the World Wednesday” on our blog. It featured trailblazing women who like Mary Baker Eddy, were leaders and were not afraid to speak their mind or start a movement. The series has been rebranded, but still exists today under the title, “Women of History.”</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1610161873392-QBHC2JBIH40ZG5KL3H0R/Screen+Shot+2021-01-08+at+10.10.59+PM.png</image:loc>
      <image:title>Successes - Social Media &amp; App Development</image:title>
      <image:caption>In addition to starting a blog to drive traffic to mbelibrary.org and the physical location of the Library, I also started the Library’s instagram account, developed the application - which showcased current exhibitions - and helped to produce new video content to support the Archive, programming, and social media initiatives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55734db6e4b0c5ac02741026/1610162577406-JN22ZWLXMTL626DG0FUM/Screen+Shot+2021-01-08+at+10.22.37+PM.png</image:loc>
      <image:title>Successes - Custom Websites</image:title>
      <image:caption>In addition to overseeing the web content production and design on facinghistory.org, I also built custom websites to aid educators in the classroom. Two in particular were: • Aftermath: War is Only Half the Story: Stories from the Aftermath Project.This website discussed the true cost of war through visceral photojournalism and educational resources. • Two Who Dared: this website was used as a companion to Defying the Nazis: The Sharps’ War by Ken Burns, which tells the story of Martha and Waitstill Sharp, who worked to save Jews and refugees fleeing Nazi occupation.</image:caption>
    </image:image>
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      <image:title>Read Me</image:title>
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      <image:title>Read Me</image:title>
      <image:caption>This work is licensed under the Creative Commons Attribution 4.0 International License.</image:caption>
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